This campaign celebrates the Altima's “up for anything" spirit by engaging viewers through four spots and an interactive Twitter contest. At the end of each spot, we invited fans to tweet and guess where they think the couple went during each road trip. The people who guessed correctly were entered for a chance to win their own Altima Weekend.
Results: Over 10k contest entries, 9 million video views and 49 million Twitter impressions in 3 weeks.
east coast trip
Football weekend
west coast
The South
